MCFLY
'Young Dumb Thrills' Conceptual Merchandise
Following the release of their 2020 album 'Young Dumb Thrills', I wanted to design some conceptual merch that modernised McFly's aesthetic, whilst still being fun and playful. The album artwork features a pink bear, who I thought would make a great mascot, so I illustrated him championing the 'YDT' flag, which led me to the whole varsity-style aesthetic.